Porcelain, ceramic, natural stone, and large-format slab — set flat, set straight, set to the slope your shower pan actually needs. TCNA-spec substrate prep on every install.
Tile is the most installation-sensitive flooring product on the market. The tile itself is inert and durable; the failure points are always underneath — improperly prepared substrates, the wrong setting mortar, missing crack-isolation membranes, skipped lippage controls. We install everything from 4-inch ceramic field tile to 24x48 large-format porcelain to 48x48 marble-look slabs, and the larger the format, the more critical the prep becomes. A 24x48 porcelain on a slab with a one-eighth-inch dip will sit visibly cupped in the finished room. The same dip is invisible under 12-inch tile.
We follow the TCNA (Tile Council of North America) handbook for substrate prep, setting mortars, and crack-isolation membranes — that's the published spec for tile that doesn't crack when the slab below it does. For wet areas (showers, primary baths, splash zones) we install Schluter Kerdi or Wedi waterproofing systems before a single tile gets set. The vast majority of our tile-failure repair calls in Sarasota trace back to the original installer skipping either substrate prep or waterproofing. Once tile is set wrong, the only real fix is to take it back out — which is why we do the prep right the first time.
100% of installs hand-supervised by the owner — no subcontracted crews, no exceptions.
12 verified reviews · 5.0 ★ Google Rating · Two-year written workmanship guarantee on every install — the longest in the Sarasota market.
Transparent installed pricing. Final pricing varies by subfloor condition and project scope — every quote is custom and itemized. Free in-home estimate →
| Service | Installed Price | Notes |
|---|---|---|
| Standard Ceramic / Porcelain Field Tile (12″–18″) | $6–$10 / sq ft installed | Most-installed format |
| Large-Format Porcelain (24″+) | $9–$15 / sq ft installed | Requires lippage control |
| Wood-Look Porcelain Plank | $8–$13 / sq ft installed | Premium visual at tile durability |
| Natural Stone — Marble / Travertine | $12–$22 / sq ft installed | Includes sealing |
| Custom Herringbone / Chevron Layout | $11–$18 / sq ft installed | Labor roughly doubles vs. straight |
| Schluter Kerdi Shower (full waterproofing) | $1,800–$3,800 per shower | Includes pan, walls, niche |
| Linear-Drain Curbless Shower | $2,800–$5,200 per shower | Premium walk-in spec |
| Tile Backsplash (8–25 sq ft) | $22–$45 / sq ft installed | Per-square-foot premium on small areas |
| Old Tile Removal & Haul | $2.50–$4.50 / sq ft | Including thinset chip-out |
Prices reflect typical Sarasota and Manatee County installations as of 2026. Final pricing varies by subfloor condition, material selection, and project scope — every quote is custom and itemized. Get a free written estimate within 24 hours →
Sixty-three documented checkpoints across six install phases. Every job folder hands you the moisture log, batch numbers, and photo documentation at walk-through — so you know exactly what was installed, how, and where to source matching material later.
Pre-Install Site Inspection
8 points
Subfloor & Moisture Diagnostics
10 points
Material Acclimation & Inspection
9 points
Demolition & Site Protection
9 points
Installation Craft
10 points
Quality Control & Walk-Through
12 points
Same install standard, same owner-on-site supervision, same 2-year warranty — across every city we serve.
Real reviews from real installs across Sarasota and Manatee Counties. See all on Google →
"Hired Sarasota Flooring Company to install 1,400 sq ft of wide-plank European white oak in our Country Club East home. The owner was on-site every single day. Acclimation log, moisture readings, batch numbers — all documented and handed to us at the end. The floor is gorgeous and the experience was the best contractor experience we've had in five years of owning this house."
"We needed to reflooring our Siesta Key beach rental between bookings. Got the call out Wednesday, materials on-site Friday, install finished Sunday night — three days, no shortcuts. The wider-plank SPC he recommended is gorgeous in the listing photos and has already taken a season of turnover without a scratch."
"Found Sarasota Flooring Company after two failed quotes from bigger contractors who wanted to skip the Schluter waterproofing. He insisted on doing the shower right, walked me through the TCNA spec, and the finished bathroom is exactly what I'd hoped for. Two years written warranty in writing — that's the kind of accountability I was looking for."
"Whole-house renovation in River Strand — engineered hardwood in the living areas, large-format tile in the bathrooms. Three weeks total work, on schedule every day. The 63-point checklist isn't just marketing — they actually went through every item. Floors look incredible six months in."